LAURA SCHOFIELD
Copy And Article Writing
- Copy and Article Writing
Effective typography selections are vital to a page's layout and accesibility. Creative use of white space makes the reader more receptive to your message. Apply these visuals to a solid base of effective words and your message resonates off the screen. I offer my writing skills to create keyword-rich, intuitive copy that will interest both your site's human visitors as well as the search-engine bots.
I combine my writing skill and online marketing experience to create compelling copy. I'm a full-time online professional. Each and every piece I write adds to my reputation, and I approach each assignment with that view. Every day I keep tabs on all aspects of marketing. As I monitor the trends, I action them. More than five years of freelance experience in copywriting has offered me the opportunity to speak to many different audiences. Chances are, I can effectively speak to the crowd you want to reach.
LAURA SCHOFIELD - FREELANCE COPYWRITER
As a freelance copywriter, I've written personal pages published on Squidoo, eHow, HubPages and Buzzle. I've sold how-to articles to Demand Media. I'm also the author of several websites and blogs, including: Centsible and EcoUnusual.
Before becoming a freelance copywriter, I worked in various marketing departments across the globe, including: Deloitte, Touch & Tohmatsu (London - European Headquarters) and The Rockford Register Star (a Gannett newspaper). Additionally, I was a Project Coordinator for E.C. Harris (London, England) where I was responsible for the content, administration and design of the Operations intranet pages.
LAURA SCHOFIELD'S PROFESSIONAL BACKGROUND
I have an AAS in Computers & Information Sciences from Rock Valley College. I'm also an accomplished web developer. Much of the freelance copywriting I do is related to food & wine, travel, entertaining and social & environmental issues.
My copywriting portfolio includes articles on organic flowers, healthy diets, Halloween, Christmas, Valentines Day, the Chicago Public School system, Chicago sightseeing, jewelry, African issues, Caribbean tourism & horticulture, housekeeping and shopping on a budget.
COPYWRITING ASSIGNMENTS BY LAURA SCHOFIELD
The majority of my copywriting is currently done for personal projects: Squidoo lenses, blog posts, tweets and shopping reviews of online merchants. I specialize in writing focused, intelligent, persuasive copy about a wide range of subjects. Peers and clients appreciate my ability to converse with all levels of a production team and ask intelligent questions to convey a unified message to any audience.
My copy resonates not only with a human audience, but also with the search engines. One of my Squidoo articles has been in the top three results for the phrase "Caribbean Flowers" (among many other variants) for three consecutive years of Google, MSN Bing and Yahoo searches. MSN's Smart Spending column has referenced my grocery shopping advice. The Columbia Dispatch has interviewed me on travel auctions. I've had timely top 10 search engine placement on competitive phrases like "Thanksgiving Day Sales" and "Macys Promo Codes". My SEO-driven content will impress both bots and your customers.
COPYWRITING'S PLACE IN WEB DESIGN & DEVELOPMENT
In addition to writing copy, I also work with clients as a consultant and developer by creating custom graphics and writing simple code. The combined efforts of words and images in their layout creates a fluid online presence with maximum response. Addressing a website's architecture and canonical issues gets it in front of as many eyes as possible and this is another area I have expertise in.